Privacy Policy
Last updated: 26/07/25
Your privacy is important to me. This Privacy Policy explains how I collect, use, store and protect your personal information when you sign up for or interact with my courses, website, and emails.
I’m committed to handling your data in a way that respects your rights and complies with the UK General Data Protection Regulation (UK GDPR).
1. Who I Am
I’m Emma Taylor, founder of Mighty Mamas and creator of The Mighty Mamas Ultimate Birth Prep Course, an online antenatal course.
If you have any questions about this policy, you can contact me at: [email protected]
2. What Personal Data I Collect and Why
I collect the following types of personal data when you engage with my site, course, or emails:
Name and email address – So I can deliver your course access and send you any emails you’ve opted into.
Payment information – This is handled securely by third-party processors like Stripe or PayPal. I don’t store your card details.
Course activity – So I can track your progress and offer support.
Messages or feedback – To respond to your questions and improve the service I offer.
Analytics (e.g. IP address, browser information) – To understand how my website is being used and to improve your experience.
3. How I Collect Your Data
- When you purchase a course
- When you sign up for a freebie, email list, or waitlist
- When you contact me via email or a form
- Through cookies and third-party tools like Google Analytics
4. Legal Bases for Processing
Under UK GDPR, I rely on the following legal grounds to process your data:
Consent – For example, when you sign up to my email list or download a free resource.
Contract – When you buy a course and I need your details to deliver what you’ve paid for.
Legitimate Interest – Such as improving the course, responding to questions, or growing the business responsibly.
5. Who I Share Your Data With
Your data is kept confidential and is never sold.
I may share some of your information with trusted third-party services that help me run the course, including:
Thinkific (course platform)
MailerLite (email provider)
Stripe / PayPal (payment processors)
Google Analytics (to understand traffic on my site)
Each of these companies complies with GDPR and handles your data securely.
6. How Long I Keep Your Data
If you’ve purchased a course: I retain your data for the duration of your course access.
If you’re on my email list: I keep your data until you unsubscribe or request deletion.
For financial/legal records: I keep data related to purchases for up to 6 years, as required by HMRC.
7. Your Rights
You have the right to:
- Access the personal data I hold about you
- Request corrections or updates
- Ask me to delete your data
- Withdraw your consent at any time
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, email me at [email protected]
8. Cookies
This website may use cookies to:
Improve site functionality and user experience
Track how people use the website (e.g. page visits and click behaviour)
You can disable or manage cookies through your browser settings.
9. Data Storage & Security
Your data is stored securely using GDPR-compliant tools. I take appropriate steps to keep your personal information safe from loss, misuse, or unauthorised access.
10. Changes to This Policy
This Privacy Policy may be updated from time to time. The most current version will always be available on this page. If any major changes are made, I’ll let you know by email (if you’re subscribed).